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A New Look For Our ‘Know It All Buddy’ – Google

Reshma Valsan by Reshma Valsan
January 18, 2020
Reading Time: 2min read
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A New Look For Our 'Know It All Buddy' - Google

Source: Pixabay

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At the time when ‘Google it’ had become our favourite go-to phrase, our internet buddy, the one who answers even our slightest of doubts in seconds is getting a new look. Yes, Google is rolling out it’s updated look on search result page in desktop. Even though the same changes were made last year in mobile search results, they are implementing it on desktop too.

Google has brought changes in looks of organic and paid search results on the desktop version. Let’s dig deeper and get to know more about it.

What is organic and paid search results?

Paid search results are the few search results that appear at the top of the page as these are the ads that are paid by businesses to rise above other links. They pop up as search engine relates it with your query. Organic search results are the natural ones. They appear below the paid search results. These search results pop up based on the quality and quantity of the content, and it can be trusted too. Organic search results most probably contain more relevant content related to your query. This also takes much time to climb up the ladder in the search result page.

The old version

Now it’s time to put your observing skills in test. If you can remember the last time you searched something on the desktop then take a mind screenshot of the result page, you will probably get to see the bigger picture. The previous version of paid search results had bold ‘Ad’ labelled in green text, and their URL was in green too. It was in the year 2017 when they introduced the green colour label. Here is a picture of our old Google search page:

Google
Source: Twitter

The updated version

The updated version has a more prominent ‘Ad’ label for paid results. In this, the paid search results will have bolded ‘Ad’ label in black text. Google also removed the URL above the headline text and styled in black. When it comes to organic search results, they included favicon that is web icons beside the URLs, which gives the site owners the advantage of optimization on and also changed the green text to black. They removed the grey line below organic titles and Ad headlines. Google made the announcement through the Twitter and here is how the updated version look like;

Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads. Here’s a mockup: pic.twitter.com/aM9UAbSKtv

— Google SearchLiaison (@searchliaison) January 13, 2020

Well, it will take some time for the searchers to get used to this new design. However, Google has 3.5 billion searches per day, and I don’t think it will be a big issue. What do you think of this new update by Google?

Tags: GoogleOrganic ResultsPaid Ad
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Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

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