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TASE: Rhythmic Story Of A Dream Come True!

TASE proffers a complete guideline to all the aspiring musician who are looking forward to making sound engineering a career.

Feba M. Abraham by Feba M. Abraham
September 23, 2020
Reading Time: 6min read
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TASE: Rhythmic Story Of A Dream Come True!

TASE provides more of practical and less theory classes based on Sound engineering. (Image Source: Instagram @tase.india)

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Sound engineering is not considered by many as a career option. But does it mean that one cannot pursue it when an ‘international’ and affordable touch is brought to it? Certainly not! Mr Mervin Thomas, the founder of The Audiophile’s School of Sound Engineering (TASE) in an interview with Feba M. Abraham for the #VoLocals campaign by News Aur Chai Media stated how his vision to break the stigma around the career option of Sound Engineering became a reality.

View this post on Instagram

Mix in progress with 12 cores of processing from @uaudio #netflix #protools #oeksound #focal #alpha65

A post shared by TASE India (@tase.india) on Feb 22, 2019 at 4:16am PST

Born and raised in Chennai, Mervin has been part of the music scene for quite some time now. He started off as a live performer and producer, steadily working his way up to becoming an AVID Certified Protools Engineer in music as well as in post-production, within India.

Having worked with Grammy-winning producers (Adam Kagan, Dave Isaac, Carlos Rodgarman and Arturo Solar), recognized Indie bands, artists (Sid Srinivasan, Sanjeev T, Keba Jeremiah, SharanyaGopinath, Christopher Stanley, ShilpaNatarajan, Nathaniel James and AiriMoiri) and Music Directors, he was able to acquire the exposure in Audio Production in a short period.

A few of his notable works include being featured at the National Association of Music Merchants (NAMM) Show. He also endorses brands like Universal Audio, Vanguard Audio Labs, Izotope, Warm Audio, Oeksounds etc.

View this post on Instagram

Had a great session with Dave Isaac (Madonna, Eric Clapton, Stevie Wonder, Michael Jackson) one of my biggest inspirations 🙂 #recording #ssl #protools #recordingengineer

A post shared by Mervin T Thomas (@mervintthomas) on Dec 11, 2014 at 8:49pm PST

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It was our pleasure to host @uaudio International Sales Head Yuichiro Nagai and @promusicals at our Campus this week. We are avidly supported by Universal Audio @uaudio at our studio. Future collaborations with our Independent Artists, Faculty and students was also discussed. Come visit @tase.india to check out our space ! #lovemusic#lovesound #uaudio #apollo

A post shared by TASE India (@tase.india) on Nov 1, 2019 at 9:49pm PDT

Being a highly ambitious person, after his graduation in Engineering, he went abroad to Los Angeles to pursue Audio Engineering at the Musician’s Institute College of Contemporary Music. On completing the course, he decided to return to India, work with the Indian Music Industry and Sound Engineering schools and gather insights on Indian audio engineering.

Mervin was keen on providing affordable, available and acknowledged education to aspiring students. It was when then, when he met his current business partner and a dear friend, Mr Neeraj Kashyap, a Business Development Expert with over decades of experience in the Education sector. Thus, TASE finally took its form in the heart of Chennai.

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Great people ! Great Music ! With the legendary Ustad Fazal Quereshi and Mohini Dey #basslegend #indianmusic #tablaustad #musicianlife #mohinisawesomehair

A post shared by Mervin T Thomas (@mervintthomas) on Aug 15, 2017 at 10:18am PDT

Speaking about the campus, surrounded by nature, it provides a beautiful atmosphere and perfect ambience for students to receive advanced training and to get in touch the reputed faculty from the music industry.

More practical and less theory is involved. As more of skill-based labour is involved in this field, acquiring industry experience and reliable industry connections is necessary. All these are present at TASE. The students are able to have a real-time experience of how things work, and the limelight is the development of the curriculum in South India to suit the Indian music industry.

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Morning Mastering sessions are the best at @tase.india ! #masteringengineer #uadpowered #levels #masteringthemix #izotopeozone #protools #inwardconnections @promusicals @masteringthemix #fairchild670

A post shared by Mervin T Thomas (@mervintthomas) on Apr 25, 2019 at 10:29pm PDT

As Mervin’s father was a Government Servant and his Mother was a private employee, they were concerned about their only son venturing into entrepreneurship. Now, that the business is taking shape, they are sure that their son had chosen the right path. Upon receiving a tremendous public response, this musical initiative maintained a good reputation right from its very beginning.

Mervin has been teaching the art of playing the keyboard and Contemporary Music Theory for a little over ten years now and has been an incredible mentor to students age ranging from 5 to 70! In TASE, the minimum age for a student to get enrolled is 18. With the coronavirus coming into picture, Mervin started taking up keyboard classes for junior and senior batches. Meanwhile, at TASE, some subjects are taken online at the moment. The school is planning to reopen in September 2020.

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Online Lessons happening in full swing !! We are planning to start a new batch soon as more enquiries are coming in. Please do call 735 8080 440 for more details ! USE YOUR TIME WISELY this #lockdown ! #TASEOnline #TASE #TASEIndia #musicproductiononline #soundengineerschool #SoundEngineeringinIndia #lovemusic #lovesound

A post shared by TASE India (@tase.india) on May 7, 2020 at 11:06pm PDT

Being the founder of one of the most sought after audio engineering schools in Chennai, it is of no doubt that Mervin is a multi-tasker. “There is a Calendar app which acts as my daily planner. Paying attention to details is a must!” said Mervin.

He effectively utilizes 24 hours by allocating his time appropriately to Studio Sessions, Discussions and the Business Development & Marketing. Having worked with Grammy winners, the experience really helped him to be super organized, punctual and disciplined. Being a freelance musician, he is careful to maintain a proper work-life balance. He devotes Saturdays and Sundays for Church activities. “Each day has its own set of challenges,” says Mervin and no one can disagree to it.

He was all smiles when asked about the unforgettable experience since the induction of TASE “There are two! Higher Education’s Review of TASE making it to the Top 10 sound engineering institutes of India in 2019 definitely tops the chart! It was overwhelming and a big achievement with TASE being the only one from Chennai and that too, in the first year of its establishment. The second one will be the ‘Launch Day’ of our School wherein a lot of prominent musicians adorned the occasion with their presence. These are quite memorable.”

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Our First Accolade for this year ! 2019 has been an amazing year of learning at the Audiophile's School of Sound Engineering. We have been recognized as one of the TOP TEN UPCOMING SOUND ENGINEERING INSTITUTES -2019 in India by Higher Education Review Magazine. We d love to thank our dedicated Faculty, students and our well wishers from the Music Industry. We wil continue doing our best for the Music Fraternity ! #lovemusic #lovesound #soundengineeringcolleges #musicindustry #musicproduction #soundengineeringinindia #taseindia

A post shared by TASE India (@tase.india) on Dec 20, 2019 at 3:50am PST

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The Inauguration 🙂 please visit us or Call 735 8080 440 #taseindia #audioengineeringindia

A post shared by TASE India (@tase.india) on Feb 17, 2019 at 9:08pm PST

 

“Unity is Strength” when it comes to Mervin’s 5-member team consisting of him, Mr Neeraj Kashyap, An Academic and Administration Coordinator, two interns and a Finance team. It was quite clear from the conversation that this team plays a huge role in the very sustenance of the campus.

Mervin is specific when it comes to the attendance of the students. The students are expected to be dedicated and are encouraged to go to the studio and practice, while parents are required to keep their wards motivated. “It is all about passion and not money,” said Mervin. He takes time to clarify all doubts of the parents, as this is not a road taken by many. “The current parents are very supportive of their wards decision, which makes the School’s objective to provide high-quality education much easier,” says Mervin.

When it comes to the advertising segment, it was mainly ‘word of mouth’ as there are a lot of musicians associated with the school and are referred by many. SEO and Social Media also played a good role in making the people aware about the School and its activities. Two programs currently taught at TASE:-

  1. Diploma in Audio Engineering and Music Production: It is a one year course which is more career-based;
  2. Certificate in Music Production: This is an online course conducted in the weekends and can be completed in 3 months and is a fast-paced Music Producer based Program.

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Learn MUSIC PRODUCTION ONLINE from HOME only on Weekends ! We are very happy to introduce the Certificate in Music Production online program (12 weeks) at TASE. Learn to produce, record, mix and master from home ! #dontmissout Call us now at 735 8080 440. #TASEonline #TASEIndia #OnlineMusicProduction #soundengineerschool #SoundEngineeringinIndia #homestudio #musicproductioncourses #musicProduction #musicproducer #bestsoundengineeringschool #learnfromthebest #lovemusic #lovesound #studio #logicprox

A post shared by TASE India (@tase.india) on Aug 25, 2020 at 7:51am PDT

In comparison to the old music, Mervin finds the current music to be easily available with the advancement in technology. “Gone are the days when one had to sit down and make music using Tape recorders. Now, it is simplified and if a mistake does arise, it can easily be rectified,” phrased Mervin.

Also, he firmly holds on to the fact that Indian music has not lost its value to the foreigners. Having worked abroad, he mentioned his colleagues and the general crowd there are fascinated with Indian music. ‘Fusion’ is also a broad scope which is being successfully experimented nowadays by various musicians.

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Throwback to a beautiful Mix and Master Bootcamp by @ishitk86 ! Want to be a part of such workshops ?? Do DM us and we shall get back to you ! #TASEonline #TASEIndia #soundengineerschool #musicproductioncourses #SoundEngineeringinIndia #mixing #mixingengineer #mastering #soundengineering #soundengineer

A post shared by TASE India (@tase.india) on Aug 5, 2020 at 4:11am PDT

As we drew towards the end of the interview, Mervin cheerfully recollected that his journey in this field has been incredible. “It is my very first entrepreneurial venture. I have been blessed with a good Business Partner and an efficient team. We continue to learn from students and faculties. We would love to grow, uplift the brand and keep the courses affordable for the students.”

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Wanna be a Music Producer? Our specialized Diploma in Audio Engineering & Music Production course will lead you to the Music Industry. Here's why TASE is your best choice. Admissions Open for WINTER 2020. CALL US at 7358080440

A post shared by TASE India (@tase.india) on Jan 14, 2020 at 5:24am PST

To know more about TASE visit their website or Instagram page.


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Tags: Music SchoolNational Association of Music MerchantsSound EngineeringTASE
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