Startup Connect

One app to rule them all? Say hello to Flipsyde!

A powerful mobile app for events and nightlife that allows venues, artists and marketers to manage their own backend and do a lot more.

We have all been in that familiar situation where we feel like going out on the spur of the moment and we just can’t seem to figure out what’s good around us, how expensive the options are, what’s the crowd going to be like and more importantly what’s happening at the venues we have just Googled.

To simply find out what’s new in the music and nightlife scene is a herculean task in itself. Facebook is so full of clutter that it’s a task to filter out events from everything else. With all it’s disengagement, how many people actually turn up to events that they RSVPed to last week? In fact one has to navigate through a plethora of apps and websites to get all their music and event information. One looks to Facebook and Google for events, Zomato for menus, BookMyShow and Insider for ticketing, all those music apps to listen to artists, playlists and DJ sets. It’s all too much.

Mumbai-based startup Flipsyde aims to simplify this process. A clutter-free social discovery app that was conceptualized on the basic need of ‘Whats-happening-where-and-at-what-time’ aims to provide a simple solution to all this by simply following the one app to rule them all approach.

Designed and developed collaboratively in India, in partnership with InfinixSoft Global, a premier technology and app development firm based in The United States and Argentina, Flipsyde gives you a list of bars, pubs, nightclubs and live performance venues based on your interest and geo-location. You have the ability to keep track of events via a minimalistic calendar, listen to music by artists who may be performing somewhere on a particular evening and figure out if it’s something you’d want to attend and even purchasing tickets via different platforms, all without leaving the app.

Currently in Beta, the app features close to a hundred venues in Mumbai, 200 in the States – in Miami, New York and LA and 50 in London and continues to grow every day. In the next three months Flipsyde aims to list bars in all the major cities in the world.

What makes Flipsyde interesting is the ability for venues and artists to control their own backends via a simple online interface. It’s almost like updating a blog and voila, hit submit and your details, pictures, events, menus and songs are published immediately to the app. Prices have changed? Not a problem, simply upload your new menus to the app. Released a new song? Simply upload it for your followers. Hosting an event day after? Publish it immediately and reach relevant audiences ASAP.

Think of Flipsyde as an app that simply takes the best of Facebook events and Google listings and combines them. The same ratings and reviews, the same maps interface, the same profile options, just entirely focused on music and nightlife and nothing else.

Flipsyde will also include a push notification feature that will let venues send messages to their patrons, old and to-be, informing them about events. Notifications can be sent based on location and area and also on interest.

Flipsyde aims at not only building a subscriber base of people living in a particular city but also will eventually help tourism industries around the world. With Flipsyde installed on your phone it’s going to be as simple as landing in a new city and knowing exactly what is happening near you based on your location, pre-defined interests and your budget. After installing Flipsyde, if you are into say, Karaoke, you don’t have to walk around London, LA or Mumbai looking for that karaoke bar. You don’t have to Google it and take shots in the dark. Upcoming features will tell give you a comparison to karaoke bars in your own city that you have enjoyed going to and will recommend karaoke bars in the new city you’re traveling to based on your specific preferences, if that’s what you prefer.

The Flipsyde app is a beautiful and simple app with a familiar social networking interface that anyone will pick up in minutes. In fact the design and interface has been recognized universally for it’s tremendous potential in changing the way we go out. In October 2018, Flipsyde’s founders were among a handful of Indian mobile technologists who were invited by Apple for an app review and further assistance by Apple.

With the support of start-up enabling platform Chatur Ideas, Flipsyde aims to be in every party-goer’s pocket in the next one year. Because it is not geo-locked, it can be used just about anywhere in the world and due to its social nature, anyone can sign up for free, be it artists, venues or the end-user. Flipsyde co-founder, 28-year-old Meenaz Amreliwala, hopes the app will one day be the one truly global smartphone service to come out of India. In fact, Devesh Chawla, CEO of Chatur Ideas and mentor of Flipsyde, a prolific investor himself having worked with and mentored hundreds of start-ups, believes that Flipsyde will be the gamer change in this industry.

Ivan Saroka, CEO of InfinixSoft Global was looking for the right opportunity to enter the nightlife and music industry when Flipsyde contacted him with their idea. He immediately saw potential and the fact that there was already a well-thought out workflow and complete designs in place. “After our first intense Skype meeting, I knew this was the right time and place and despite having presented with similar opportunities in the past, this was the first time we felt we had something concrete to build upon, so I had my team immediately start working on Flipsyde.”

Flipsyde is now available for download on the Google Playstore and Apple App Store.

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