Even during Covid crisis, Apple has not disappointed its customer as it has come up with a range of products in almost all categories; from watches to phones to even air pods. The company has a great goodwill, giving it an edge in coming up with different plus latest technology for its users and even during the pandemic the company has maintained its ritual.
Apple kept up with it tagline — Think Different — even during an abnormal year.
It all started with March when the company launched the new iPad Pro, Magic Keyboard and MacBook Air. This was followed by the launch of iPhone SE one of the smallest iPhone ever made in April. The story doesn’t stop here; in May, Apple launched 13- inch MacBook Pro.
Now, except the MacBook Pro, these aren’t really product ‘variants’. The all-new iPad Pro got the LiDar scanner and an all-new camera system. Apart from being the smallest version, iPhone SE is also the most affordable iPhone Apple has made in a long time.
The next three months of the year were relatively low for the company as the only product to come of its stable was an iMac with Retina 5K display.
The most exciting month for iPhone user was along the corner. Every year the apple users await for the release of new iPhone models which are generally launched in September. However, this year the company gave its user hint in late June, that the company won’t be able to launch the product on time and might get delayed.
Nevertheless, to not disappoint its customer, the company did hold a virtual event in September for the two new iPads and two new Apple Watch. The iPad line up got an all-new design for the iPad Air whereas the entry-level iPad also got an upgrade. For the first time since its launch in 2015, Apple released two new models of the Apple Watch — Watch Series 6 and Watch SE. The Watch SE, as the name suggests, is a toned-down version of the premium Apple Watch Series 6 and costs relatively less.
In October, the company held an event for the launch of the latest iPhone latest models. This is the first time that Apple has launched four models at a time, which include iPhone 12, iPhone 12 Pro, iPhone 12 mini and iPhone 12 Pro Max, which target different section of buying audience. Besides this a new smart speaker that is HomePod mini was also launched by the company in the month.
Now when we are in November, Apple is holding another event to reveal the new MacBook models which will be powered by its own processor.
So much in a year! When many companies just shut down because of the pandemic induced lockdown, which was followed by the global crisis. It seems that the year 2020 has brought a lot for Apple company as well as its users.
In an interview, Tim Cook, Chief Executive Officer of Apple, said that there are many more announcements scheduled in this year. It would be exhilarating to see what more the tech giant has for its users to offer.
In July — the company announced its financial results for the fiscal 2020 third quarter. The company posted quarterly revenue of 59.7 billion dollars, an increase of 11 per cent from the year-ago quarter, and quarterly earnings per weakened share of 2.58 dollars, up 18 per cent.
Indeed 2020 was a busy as well as a stable financial growth year for Apple — 14 launches– that is a lot for a hardware company to launch in a year that has been anything but normal. Last year Apple had made 13 launches, but with the current situation, and the back-to-back launches from the company came as a surprise to all.
Domino’s Data Breach: What Happened And Making Sure You’re Safe
Enter your mobile number and email address. There! You get your list of orders along with details like your GPS coordinates. Domino’s has found itself in yet another data breach incident with around 10 lakh customer details out on this website. 18 Crore Rupees worth of Indian orders data has been released on the dark web through this website.
Hackers on the dark web created a search engine containing 13TB of stored data with over 250 employees the food giant has across the country from the finance, legal and marketing team. A company owned by Jubilant Foodworks, it is spread across India with over 300 outlets.
Rajshekhar Rajaharia, Internet Security Researcher at Cyber and Data Security Summit 2021, posted a screenshot of the website on Twitter cautioning people about the data breach.
Details Revealed, To Worry Or Not!
Claims have been made that the search engine leaks data concerning when the customer placed the order and where it got delivered. The contact details disclosure has taken customers aback. Phone numbers and email addresses of people have been used to detect their locations with coordinates. Speculation says that the search engine contains order details from 2015 onwards. The premise is that the search engine contains order details from 2015 onwards.
However, the most discombobulating query of the situation is the revelation of financial details. In their official statement before the website went public, Domino’s parent company admitted to the breach and mentioned that no financial details were compromised. They also said that they themselves had no business storing their customer’s credit card details.
The Timespan Of The Happenings
The breach is not a recent discovery. Aton Gal from Hudson Rock, a cybersecurity firm, learnt about the 13TB data leakage in early April. The hackers were found selling the data on Dark Web for 2 BTC and made it clear that Domino’s might pay 50 BTC for the data, evidently pointing towards the fact that they had reached out to Jubilant Foodworks.
Aton had declared that the portal contained credit card details as well. Even Rajaharia claims that the threat was made on the 5th of March, but Jubilant Foodworks declined the website disclosing financial information.
Past Data Breaches And How To Be Safe
Domino’s is not the only company victim to privacy threatening and leakage. AirIndia, BigBasket, Flipkart, MobiKwik, MoneyControl and Uptstox were subjected to this brutality of sorts in the recent past.
Claims are that the BigBasket leak was quite similar to the ongoing one that Domino’s is facing. However, better late than never; here are a few points that may help to keep a check on whether your data is breached or not and, if it is, the precautions to overcome the problem:
- Verifying the Breach: Websites like haveibeenpwned.com help you to know whether your data has been breached or not. The site also gives out information on what details have been leaked out in the open.
- Changing Passwords: Changing your password is a must in case of such situations. Even if one of your account details lay open in public, make sure to change passwords of accounts linked and have a similar password to the breached one.
- Use the OTP method: When ordering, instead of using and giving any website access to your pin, a One-time password (OTP) is the best method to go about any online payment. While it remains active for a short period, a new access code is generated every time you order something.
- Turn on two-factor Authentication: To provide an extra security layer, one can keep both: the password and the OTP. Hackers may not be able to access your details with this lifejacket on.
Whatsapp’s Privacy Concerns And Alternatives Emerging In Limelight
On January 9 2021, the WhatsApp Head Will Cathcart tweeted that this policy is purely concerned with Business communication, rather than private. With effect from February 8, 2021, the new terms of service will be applied. Users have started exploring other applications due to the fear of misuse of their data and a virtual protest against Facebook. For example, Signal App has seen a massive rise in its popularity and has also topped the charts on iOS, with an immense increase in downloads in India. Another popular alternative for WhatsApp is Telegram, which is gaining new users despite not being end-to-end encrypted. Viber is another app which is an alternative, which was once popular before WhatsApp dominated.
Since the update, there have been tons of conversation on WhatsApp sharing user information with Facebook. Many Twitter users are coaxing each other into getting off WhatsApp and shifting to other encrypted messengers like Signal and Telegram. Tesla, SpaceX and Boring Company CEO Elon Musk joined the conversation too, asking people to go away WhatsApp. Late last night, he posted on Twitter, “Use Signal”.
Features Of The Alternative Apps
Signal has become the best alternative to WhatsApp, in terms of the security features and the fact that a non-profit firm tunes it. Regarding the security features, it has an end-to-end encryption-based protocol. It is built by an American cryptographer Moxie Marlinspike, who is also the CEO. No third party or even the firm Signal can read your messages. Signal protocol is open-source, which is another advantage. Signal doesn’t support third-party backups either. All data remains stored on the device, and if you lose access to the device and sign in on Signal through another phone, your previous chat history is lost.
The App can be used across multiple platforms like Android, iOS, iPad, Mac etc. It is a user-friendly app; it shows the contacts with a Signal account, making it easier for people to connect. Signal App is entirely free, run by non-profit. Former WhatsApp founder Brian Acton helped develop Signal Foundation, and Marlinspike contributed $5o million for funding the App. It does not have any advertisements and does not sell your data or monetize it.
The App supports group conversations with a maximum of 150 members and has recently added the feature of group video calls. The option of disappearing messages is also available for each chat. The quality of the screen lock is also present. There is also a feature of Message Requests which gives the user an option to block, delete or accept a message from an unknown person.
Signal’s key priority is its user’s privacy, and hence the App doesn’t collect any user data, as per the privacy labels provided on the App Store. This App only stores your telephone number or contact information.
Telegram is another popular alternative to WhatsApp. It will not be difficult for a user to switch to this App as it is straightforward. There are a few telegram features that are not even present on WhatsApp. Telegram is encrypted, and it’s open-source, though within the past issues are raised about its encryption. While regular chats aren’t end-to-end encrypted, as they’re on Signal and WhatsApp, if you begin a secret chat on Telegram, it’s secured and doesn’t get saved. You can also set a timer to delete these secret chat messages. To protect the information not covered by end-to-end encryption, the corporate uses a distributed infrastructure.
Telegram is free. It’s an ad-free service for now. But Telegram recently announced its monetization plans because the company says the project of this “size needs a minimum of a couple of hundred million dollars per annum to stay going.” They also confirmed that the advertisement interface would be user-friendly, and it’ll respect the user’s privacy. It is prevalent for groups and allows quite 200,000 users during a group. It also supports audio and video calls. Interestingly all video calls are end-to-end encrypted. Disappearing messages are a part of the critical Chat feature, and you can set a timer for messages. The time range provided is one second to at least one week.
The best part about Telegram is it’s a cloud service, which is why you don’t have to worry about backing up the chats to other servers to revive them on a replacement device. You can access your data from any device because the data is synchronized across all the registered devices through cloud-based service.
Telegram supports Picture-in-Picture mode, suggesting that you merely can video call while using other apps like Instagram. On Telegram, an admin can set different permissions for each user. Telegram offers cool and fun animated stickers, which you’ll not find on the other messaging App. to make an account, you only got to provide your mobile number and a few necessary information. The data stored in Telegram includes name, phone number, contacts, and user ID.
Viber is another privacy messenger app, which supports end-to-end encryption. All kinds of messages, photos, videos, voice and video calls and group chats are encrypted. The corporate says that everybody will need to confirm that they’re using the newest version of Viber to urge maximum protection.
Like WhatsApp, the chats get backed up in Google Drive, from where you’ll restore your chats. Viber says that when you upload your conversations to Google, it won’t be liable for your data protection and privacy will depend upon Google’s policy. Viber is often used across platforms from Android, iOS, and Windows also. Like all the opposite apps, Viber is additionally free. However, you’ll witness a couple of ads within the popular messaging App. It supports Group features for up to 250 members. Similar to Telegram, there is a secret chat option here too.
You’ll set the timer, and screenshot/forwarding feature is disabled. The time is often set by you starting from one second to at least one week. The screen lock feature is out there, but not for the mobile version. Viber collects location and device ID identifiers. It also gathers device ID identifiers. It contains phone numbers, user ID, product interaction, purchase history, other contact information like email ID, name, and contacts.
Is the shift to another app necessary?
WhatsApp’s most significant advantage is that it’s ubiquitous and everybody on your contact list is using it. On Signal, even now, you’ve got to travel trying to find users to talk. But the App will add up if a whole group decides to manoeuvre conversations there. If you’re thinking of quitting WhatsApp but continuing to use Facebook products like Messenger, Instagram and Facebook itself, then the exercise is going to be pointless.
Indian Smartphones Demand Increasing At Shocking Rate
Though 2020, in general, has been a bad one, but not for the smartphone industry, the Indian smartphones market has experience increase in demand of the product. According to a report by Counterpoint, the sector has undergone a 9 per cent increase growth to over 53 million units in shipments between July to September. This is the highest-ever shipment in a quarter for Indian smartphones.
The primary reason behind these increase shipments is found to be a rise in demands of smartphone during lockdown as well as strong sales on online platforms. Due to the COVID-19, many consumer are still trying to buy products online instead of visiting stores.
This time, after almost two years, Samsung led the smartphone market with a 24 per cent share followed by Xiaomi with 23 per cent, Vivo 16 per cent, Realme 15 per cent and Oppo 10 per cent.
Tech giant Samsung saw 32 per cent year-on-year (YoY) growth, and this was because of the multiple strategies used by the company to satisfy its consumer. These strategies include increasing supply and launching various new models of smartphone in different price range and making the product affordable to the consumer.
However, after two years it was for the first time when Xiaomi was ranked second with 4 per cent year-on-year decline. One of the reasons behind this was the companies incompatibility to meet the demand; this was seen when the demand for Redmi 9 and Note series was so high, but the company was unable to meet the need of the consumer. Also initially boycott of China products created a lot of problems for the company.
Indian smartphone companies like Micromax and Lava may also soon comeback in the market under the Aatmanirbharth initiative as the mobile industry is increasing rapidly.
Nonetheless, since September, companies have started seen high sales because of the ongoing festive season, and almost all the brands recorded growth compared to last year.
Transsion Group brands like Intel, Inflix and Tecno regained their market share in Q3 2020, registering 73 per cent YoY growth, and brands like Apple led the segment suppressing OnePlus.
It is seen that after lockdown, the Indian smartphones market is recovering slowly, and in the past few months, the market has shown consistent growth.
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