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All About Getting ‘Dinged’- The Story Of Ding The Store

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As quirky and unique as the name sounds, so is the budding bubbly entrepreneur behind Ding the store. In Chai pe Charcha, we got to talk to the founder of Ding the store, Shishir Ramnath, 20-year old law student from the School of Law, Christ University who found his passion in happy customers above his passion towards his major.

“Like any other person, I wanted a fancy case, the moment I got an i-phone, and when I did receive mine, from a reputed case maker of the country, the case that had wrecked my wallet wasn’t really worth the wait and every penny shelled, and when even the replaced case did not satisfy me, I decided that I need to bridge the between what we see and what we get, in online purchases,” recounts Shishir Ramnath, the founder of Ding the store.

The passionate photographer with wanderlust etched deep in his heart, is now busy in growing his venture. “I was extremely focused towards delivering customer satisfaction and did strict quality checks on the first samples I considered,” he says, recalling the initial days of the start-up.

Ding the store began as his idea and was carved out of his research in November 2015. Thanks to free modules on marketing courses from Stanford, the 20-year old law-student from Christ University knew where he was going. “I studied the market, analyzed ‘what not to do’ and decided that even if my products were a little on the pricey side, it should be valued for the amount shelled,” he says.

Being the solo man behind the start-up until a team was formed, though was ‘a little hectic’ as he terms it, he accepts to have thoroughly enjoyed it “I looked at every aspect of the of my start-up right from the logo to sampling every case and the packaging,” he adds.

The Website was officially launched and began operations in April 2016, and there has been no looking back since then. Initially offering only imported i-phone cases, they have now expanded to cater to the needs of users of 90+ phone models with simultaneously coming up with their own designs for the cases.

Planning to launch and expand in a very phased out manner, Ramnath is looking at roping in designers, marketing and selling their designs on a royalty basis. “I feel a lot of designers are under-recognized. There are many with tremendous talent and huge potential out there, but are not very recognised due to the lack of the required launch pads and marketing,” he says, adding that it is all about “monetizing art in a manner that is beneficial to them,” hoping that is what Ding will grow into. The idea struck him, when he realized how as a photographer, he himself carved for a brand and recognition but couldn’t get it.Applying this crave for niche to the numerous designers out there, he decided what his store would expand to accommodate.

The store is also in talks with a few manufacturers in Tirupur to expand their product line to customised t-shirts and women apparel. They have also opened up for collaborations with corporates for bulk orders and from what looks like it, doing a pretty good progress on those lines.

Ask him what is the best part of his venture, he responds with credits to his team, “nothing is possible without an efficient team,” he says. “I think it is very essential to have a young team,” he adds.

Looking for seed funding in the next six-eight months, he hopes to grow with the organization. “Exclusivity needs to be maintained, you need to do what you do best,” he says when asked what drives him and his decisions with respect to making his venture different from all others, “Its not just about gaining customers, it is more about gaining happy customers,” he adds, what seems to be the vision of Ding. With a warm yet stern business attitude, “Get Dinged,” he says, portraying the uniqueness and quirkiness his products display.

An aspiring chartered accountant and journalist. Also, a passionate photographer , an avid reader with a heart filled with wanderlust, adventures are always a yes! I like to meet new people, learn about different cultures whilst being deeply intrigued by history and Indian mythology. Long drives, walks, and soothing music fuel my soul. Doodling and painting helps me battle boredom. I believe in looking a little beyond everyday and everything for simplicity is peaceful and life, truly. Briefly, a nerd who is out of the box, an artist by choice, writer by passion and photographer by obsession.

India

Ram Mandir Opening For “Darshan” In 2023

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Ram Mandir Opening 2023 | News Aur Chai

The Ram Mandir in Ayodhya is expected to allow visitors by December 2023, with the completion of construction only in 2025.

Sources in the Shri Ram Janmabhoomi Teerth Kshetra have revealed that the colossal project of building the Ram Mandir in Ayodhya, Uttar Pradesh, will be opening for devotees towards the end of 2023. In contrast, the project’s entire construction completion is expected towards the end of 2025. The sanctum sanctorum (Garbha Griha), along with the mandir’s first floor, will be ready by December 2023. Devotees will be allowed to visit the long-awaited mandir soon after the construction is completed.

An ANI report said, “The grand Ram Mandir being constructed in Ayodhya will be opened for devotees from December 2023. Sources told ANI that Garbhagriha, all five mandaps and the first floor will be ready by December 2023 and the mandir will be opened for devotees”.

The sanctum sanctorum will be as high as 161 feet and built using Rajasthani marble and stones. Engineers and architects are taking all measures to ensure the longevity of this enormous project. The second stage of construction is expected to begin in December this year. Currently, the structure is at a standstill as a result of monsoons. Another reason for the delay is the coronavirus pandemic that depleted the force with which the mandir’s construction was expected to go on.

The announcement of the mandir being opened to visitors in 2023 has brought up questions about the political agenda. It is believed that the Bharatiya Janata Party (BJP) aims to use the mandir to catapult themselves into a position of advantage during the 2024 Lok Sabha elections. Opening the mandir to devotees in December 2023 will give the BJP an easy 6-month gap to the general elections in 2024.

The opening of the long-awaited Ram Mandir in Ayodhya could be the factor that diverts the public, at least the Hindu’s in favour of BJP. Thus, securing them a vote bank based on religious sentiments upheld by the party in their previous tenure as the ruling party.

The Ram Janmabhoomi Mandir will be 360 feet long, 235 feet wide, and 20 feet high mandir will be completely ready by the end of 2025. The project will include amenities and structures like museums, archives, research centre, Sant Niwas, gau and Yagya shala, Etc. The main attraction is the Ram Mandir.

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Business

How SEBI’s New Margin Rule Is Affecting Retail Traders?

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SEBI Margin Rule | News Aur Chai

Securities and Exchange Board of India has introduced new margin rules for traders. Traders and Brokers are not happy with the new regulations because they will have to invest a large amount of cash in fulfilling margin requirements for trade.

SEBI had introduced the new margin rule in the year 2020 for intraday traders. It is being implemented in a phased manner. Traders were supposed to maintain 25 per cent of the peak margin in the first phase; the margin was raised by 50 per cent in the second phase. In the third phase, as per the new margin rule, intraday traders will have to pay a 100 per cent upfront margin. According to new norms, the margin requirements will be calculated four times during every trading session because the money margin must be greater than the need.

As per the new rule, brokers must collect margin from investors for any purchase or sale, and if they fail to do so, they will have to pay the penalty. Thus, brokers will not receive power of attorney. Brokers cannot use power of attorney for pledging anymore.

Those investors who want to make use of margin will have to create margin pledges separately. As per the new rule, investors will have to pay at least a 30 per cent margin upfront to avail a margin loan. Shares brought today cannot be sold tomorrow. Funds from shares sold today cannot be used for new trades on the same day.

The market experts said that there must be proper adjustments for implementing new rules, or it may create chaos, trouble and disturbance to the market participants. The CEO and founder of Zerodha broking firm, Nithin Kamath tweeted that, “the day when the new rules came into effect was the dreaded day for brokers, exchanges, intraday traders”.

Traders Are Not Happy:

Changes in rules have evoked strong reactions from traders because they will have to invest a large amount of cash in fulfilling margin requirements for trades as per new margin rules. Even the trading in futures and options will become more expensive. Traders are disappointed because they will have to pay up more money to bet in stock markets. As per new margin rules, Traders are also liable for the penalty if the rules are not followed during the trading session. If a trader wants to buy Nifty worth Rs 10 lakh, he will have to pay a 20 per cent margin of around 2 lakh. If the margin of the trader does not meet the need, he will be penalized. Traders will have to pay the minimum amount for opening the Multilateral Trading facility account, and they have to maintain a minor balance at all times.

Why Gas SEBI Introduced A New Margin Rule?

SEBI has introduced new rules to protect retail investors from purchasing difficulty. The intended goal of SEBI behind new margin rules is to bring down the difficult market situation and avoid huge fluctuation in stock markets during extreme stress. The new margin rules are likely to bring transparency to the market; it is expected to strengthen the market’s safety.

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Hollywood

Keanu Reeves Returns with “The Matrix Resurrection”

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Matrix Resurrections 2021 | News Aur Chai

The expectation of the unexpected fourth instalment of The Matrix Resurrections in the sci-fi establishment has started with another banner prodding the arrival of its first trailer.

The film Matrix 4 comes out 18-years after The Matrix Revolutions. It is planning to be the last film in a trilogy reporting the transformation of Computer programmer Thomas Anderson into cybercriminal Neo. As he finds the conventional world, he occupies a recreated reality.

Loosening up the expectation, with a special promotional. It highlights red and blue pills sit next to each other underneath the clear message: ‘The Choice is yours.’ Fans of the famous establishment will perceive the pills as a definitive choice given to Neo, played by Keanu Reeves, as he picks between life in the conflict assaulted real world or the ‘beautiful prison’ of a substitute reality. Penetrating static fills in as the scenery, as small strings of Matrix code has seen falling inside the pills before the whole scene liquefies.

Fans can proceed with their adventure on WhatIsTheMatrix.com, an intelligent pick your-own-experience style site. Given a similar decision there, red brings you down a rabbit hole where you’re told: ‘This is the moment for you to show us what’s real.’ Then scenes from the film teaser, showing the slight hindrance between the natural world and the fake world known as The Matrix. One of the Best Scenes is Reeves’ Neo gulping a blue pill while a lot more seasoned, a balder man shows up in his appearance.

The scenes reviewed rely upon which pill selection and each emphasis on the decision made. The Red Pill requests that the watcher go further into the reality behind the Matrix. While the Blue Pill cautions them to avoid it again so as not to agitate the norm and welcome undesirable risk.

Still, the viewer’s decision makes, in any case, every secret seems to end with a brief look at Keanu Reeves as Neo, with different eyes. He either collaborates with characters who could be his partners in the film or plans to fight against its expected scalawags, be they Agents, pernicious projects, or even people.

The person who clicks on the blue pill will hear Harris’s voiceover saying: “You’ve lost your capacity to discern reality from fiction.” Before encouraging the viewer to embrace that their situation is genuine. At the current time, streaks on the screen, and Harris peruses it, saying, “anything else is your mind playing tricks on you.” By contrast, ones’ who click on the red pill hear Abdul-Mateen’s voice revealing to them that while they trust it’s the current time — once more. With Abdul-Mateen perusing the time out loud — “that couldn’t be further from the truth.” Regardless, a progression of quick-cut shots from “Revivals” streaks on the screen during the two situations. As each time a viewer taps on a pill, the recording changes.

‘This could be this is the first day of the rest of your life, but if you want it, you gotta fight for it.’ The portrayal wraps while showing star Keanu Reeves prepared to battle. Then, at that point, finishing on a vile note, they show somebody contacting the PC port at the rear of their head and inquire: ‘We don’t want anyone to get hurt, do we?’

From visionary movie producer Lana Wachowski. The new film reunites unique stars Keanu Reeves and Carrie-Anne Moss as Neo and Trinity, the infamous roles they made well known.’ The first Matrix film in 1999 met with much essential acclaim upon its introduction. The element is following up by two other movies, which were both delivered in 2003. Warner Bros. uncovered the title for the fourth Matrix film during its CinemaCon board. The Matrix Resurrections will release on December 22, 2021.

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